Blogging to a Six-Figure Income

 | July 10, 2009 7:10 PM

ProBlogger: Secrets for Blogging Your Way to a Six-Figure IncomeIn a day I read the whole book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett.  Normally I take a very long time to read a book but this book was very easy to read.

I had heard of ProBlogger before because of the website ProBlogger.net, .  I hadn’t looked at the site until after I read the book but it’s a pretty impressive site.

I am not under the illusion that blogging to a six-figure income will be easy.  In fact the authors make it pretty clear, in spite of the title, how difficult it is to do so.  Here is an interesting quote from TwiTip, a blog edited by Darren Rowse.

… it isn’t the same as being one of the big-guns of blogging, earning 6 or 7 figures a year in stable and ever increasing income.  There are very, very few of those (and they all have big followings, as I mentioned in the last post).  While the average income for blogs in 2008 was $6,000, that was influenced heavily by the top 1% of bloggers who earn $200k plus.  Look at the top 10%, and the average income is down to only $19k.

Twitter Tips for Beginners: Lessons from the Evolution of Blogging Part 5 – Monetisation

Though the book is full of a lot of useful information the two important things I learned about blogging.

  1. Blog niches not general personal blogs like this one.
  2. Create compelling content that will get your readers to bookmark or subscribe to your blog.

I was thinking before about the niches idea.  ProBlogger convinced me that not only was this a good idea but in fact it’s the only way to proceed.  I am thinking of creating separate blogs about North Korea, fatherhood, blogging, and my causes (i.e. human rights, creation care, etc.)

However I had not thought about the compelling content issue.  Can I really create compelling content?  Am I a good enough blogger?

2 Responses to “Blogging to a Six-Figure Income”

Ed Chang wrote a comment on July 13, 2009

I think most blog money is made through click-through ads. I don’t know if there are many lucrative click-through ad opportunities for nonprofit causes.

seonghuhn wrote a comment on July 15, 2009

There probably aren’t. 🙂

Care to comment?