The Better World Shopping Guide

 | November 6, 2009 2:34 PM

I first mentioned The Better World Shopping Guide in my first Not For Sale study notes. It is “the only comprehensive guide for socially and environmentally responsible consumers.”  Their guide is based on research from these sources.

A few weeks ago I borrowed this guide from the library and have enjoyed perusing it.  You can also see the rankings online or on your iPhone.

The guide ranks companies from A to F.  They are ranked based on their record on the environment, human rights, community involvement, animal protection, corporate crime, discrimination, employee treatment, philanthropy.

Here are some highlights from the guide.

The 10 Best List The 10 Worst List
  1. Seventh Generation
  2. Patagonia
  3. American Apparel*
  4. Eden Foods
  5. Tom’s of Maine
  6. Ben & Jerry’s
  7. Working Assets
  8. Clif Bar
  9. Stonyfield Farms
  10. Aveda
  1. Exxon-Mobil
  2. Altria (Philip Morris)
  3. Wal-Mart
  4. Chevron-Texaco
  5. Pfizer
  6. Nestle
  7. Tyson Foods
  8. General Electric
  9. Archer Daniels Midland
  10. General Motors


  • Baby formula human rights boycott
  • “Most Irresponsible” corporation award
  • Involved in child slavery lawsuit
  • Aggressive takeovers of family farms

Altria (Kraft, Libby’s, Nabisco, Planters, Post)

  • MM’s “Worst Corporation” list for 5 years
  • Currently target of 2 major boycotts
  • Greenwash Award for public deception
  • Named global climate change laggard

M&Ms (M&M/Mars)

  • On MM’s “10 Worst Corporations” list
  • Suppliers use child slave labor
  • Target of fair trade campaign

I wrote a letter to the author Dr. Jones protesting American Apparel’s A+ rating because of their pornographic ads and the sexual harassment lawsuits against its CEO, Dov Charney.

2 Responses to “The Better World Shopping Guide”

Dr. Jones wrote a comment on November 6, 2009

While I can’t find your email, I will let you know that in the 2nd edition of the shopping guide (Nov 2008), American Apparel is no longer included on the Top Ten Best List. Their grade has been lowered accordingly.


Dr. Jones

seonghuhn wrote a comment on November 6, 2009

Dear Dr. Jones,
Thanks for your comment. I did not expect you to read my post before I emailed you. 🙂
Anyway it’s gratifying to hear that American Apparel has been downgraded. I am looking forward to buying The Better World Shopping Guide.
How often do you produce new editions?

Care to comment?